Email markerting

The use of email within your marketing efforts to promote services, as well as incentivize benefactors' loyalty. Email marketing is a form of marketing that can make the donors on your email list aware of new  events, programs  and other services. It can also be a softer marketing  to educate your audience on the value of your NGO or keep them engaged between their donations. It can also be anything in between. 

 

Email has become a very popular form of communication in business. The purpose of email marketing is to reach your old donors and the

new one  quickly and increase your donor valume  instantaneously.

When used as part of a marketing strategy, email can:

• Quickly and easily share information with customers

• Be used to gather marketing data

• Be tailored to customers based on their needs and preferences