The use of email within your marketing efforts to promote services, as well as incentivize benefactors' loyalty. Email marketing is a form of marketing that can make the donors on your email list aware of new events, programs and other services. It can also be a softer marketing to educate your audience on the value of your NGO or keep them engaged between their donations. It can also be anything in between.
Email has become a very popular form of communication in business. The purpose of email marketing is to reach your old donors and the
new one quickly and increase your donor valume instantaneously.
When used as part of a marketing strategy, email can:
Quickly and easily share information with customers
Be used to gather marketing data
Be tailored to customers based on their needs and preferences
Email marketing is flexible, allowing you to send offers to those customers who will be most interested in what you are offering.