Donor relation management
Donor relationship management is a process in which an organisation strengthens the relationship with donors to enhance donor engagement and donor retention. It is a means of organizing, analysing, and strategically implementing communication strategies with non-profit supporters to maintain and grow those relationships.
Why do we need it?
DRM is a comprehensive approach that considers a lot of factors, taking note of which facilitates long term donor engagement leading to sustainable resources and funding opportunities.
Beyond thanking and recognizing donors, managing gifts, and reporting back to donors, the ultimate goal of a Donor Relations program is to help deepen and strengthen the role and perceived value of giving at your organization